Selling houses to Baby Boomers as easy as X, Y, Z or is it? – Part 2

Posted on 01/16/2010. Filed under: Baby Boomers | Tags: , , , , , , |

Lifestyle Matters

Lifestyle Matters

Just knowing the differences between each generation should help you market to these very unique groups.  But I am going to add some “secrets” you can’t afford to ignore.  Most of the first time buyers (about 75%) are in Gen X or Gen Y but these groups are distinct.  Gen Xer”s are putting off marriage and families while gen Yer’s have 2.3 children.  What do yo do with that .3 child at the playground?  Gen Y couples might be more interested in single family homes.  Condos and townhomes may be the better answer for Gen X.

Reaching this group requires new marketing techniques.  Neither group likes newspapers.  The only magazines they enjoy show fun and active lifestyles.  Your ads need to show pictures of young singles and families enjoying the lifestyle specific to your area.  For Baby Boomers, concentrate on pictures of couples buying vacation homes or downsizing their home.

Social network sites are heavily populated by these generations.  The key word here is “Social”.  Treat Facebook, Twitter and the rest like any other social get together.   Engage in conversations with other people with like interests. Don’t spend time trying to sell a product or your accomplishments.  Instead be the likeable, social person who happens to be the local expert on real estate.  Gen X and Gen Y in particular, like to get to know the “real” person with whom they are going to do business.

Location, location, location – still true.  Today’s buyers want quality lifestyle in a quality neighborhood.  What constitutes a quality neighborhood?  Convenience!  Convenience to work, family and friends.  Quality of the schools was very high in importance to young families.  Family and friend time is considered a high priority. Lastly, what type of lifestyle is offered to the new homeowners?  All of these conversations should take place before showing your buyer a new home.

Another important factor of this group is how long they keep their houses.  As the younger homeowners change employment or family style, they need to move.  The average time for this is about 4 to 5 years.  Singles get married and want a family which means moving from a condo to a single family home.  Young  families are growing and need larger homes.   At the same time Baby Boomers are looking for smaller homes for vacations or retirement.  Both groups giving you a steady stream of referrals and future business if their experience is considered beneficial to them.

Mike Cathell,  ePro Realtor at Florida Future Realty, Inc.          Finding Dream Homes in SW Florida – Ft. Myers, Estero, Cape Coral & Lehigh Acres             Cell:  (239)  770-6250       Office:  (239) 542-8521      Fax:  (239)  542-8522                      Email:

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Selling houses to Baby Boomers as easy as X, Y, Z or is it? – Part 1

Posted on 11/30/2009. Filed under: Baby Boomers | Tags: , , , , , , |

We Are All the Same but Different!

Finding your niche should be as easy as A-B-C, or more importantly, X-Y-Z or maybe Baby Boomer!?!?  This doesn’t make sense to anyone unless you become aware of the big breaks in selling to different generations.  Almost everyone who doesn’t live in a cave has heard about Baby Boomers (born from 1945 through 1964).  But unless you are part of Gen X, Gen Y or now Gen Z, you probably have not thought about marketing to these groups.  Just like Toys R’ Us aims advertising at kids, Best Buy aims large screen TV to men wanting that great football game experience and Bottega Venata knows women understand the importance of luxury designer handbags, Realtors should understand how to market to generations.

The largest group is the well-known Baby Boomers.  A group getting ready for retirement.  Boomers understand about saving for their dream retirement.  Many are looking to Florida for a fixer upper.  They are economical shoppers that look for deals and are aware of the economic changes that has produced value in the housing market.  Boomers are looking to downsize from the large homes where they raised their family. A simpler, fun lifestyle is what they want for retirement.  Why fixer-uppers?  One, they have time to fix it for a vacation home since they still have a few years before retiring.  Secondly, since many were born or have gone through tough economic times, they are do-it-yourselfers.

Generation X sounds ominous but these late Boomers were born into a very volatile time in our history (born from 1965 through 1977). This is by far the smallest generation which makes its members feel ignored by society.  X’ers were the first to experience broken families, AIDs, and recession.  They were not into re-cycling and they won’t sell out to “Corporate America”.  They are individualistic.  And of importance to us as we type away, they were the first bloggers!

Generation Y  are Baby Boomer “Babies”, or for those that don’t get that, the children of the Boomers (born from 1978 through 1996).   This generation was spoiled by parents and catered to by “Corporate America”.  The group is very optimistic and team oriented.  If you follow this anyone in this group in social medias, you know they are individualistic but want to be just like their friends.  They are very specific in their wants and extremely specific of when and how they want it.  Only products with multiple functions and added value interest this happy group.  Why?  This is the first real “computer” generation.

Generation Z is the up and coming generation (born from 1996 through the present).  This is the “Realist” generation having grown up with terrorism, global warming, animal extinction and dwindling resources.  More than half of pre-teens or “tweeners” consider the environment the most important issue they need to face and cure.  Through their Moms’ efforts, this group has become more than smart and talented.  They are gifted,  multi-talented and creative.  They connect through event marketing and “word of mouse”.  They believe in one-to-one connections using viral marketing, data transfers, digital media and online social media.

Knowing how to market to these diverse groups can make or break your business.  Part 2 of this blog will discuss the ways to reach these very different groups.  To make your business successful, you need to pick your generational niche as well as your product niche to make things happen.

Mike Cathell, ePro “Baby Boomer” Realtor at Florida Future Realty, Inc                Cell:  (239) 770-6250      Email:

Check out info for Baby Boomers at http://FLCoastRealtor/

Florida Future Realty, Inc

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Why Use A Baby Boomer Realtor?

Posted on 09/23/2009. Filed under: Baby Boomers | Tags: , , , , , , , , |

Baby Boomers, it’s time we start thinking about our upcoming retirement.  SW Florida has long been a vacation spot for “Boomers” but now is the time to take advantage of prices in Ft. Myers and Cape Coral.  Prices have made many homes extremely affordable.  The median price in SW Florida has dropped to $85,ooo for a basic home which is a significant drop from the $280,000 from a few years ago.  Now is the time for Boomers to use these prices (as well as the low mortgage interest rates) to get the home they want in Florida.

Great place to be!

Great place to be!

Being a “Boomer” myself, I understand downsizing, empty nests and low maintenance features.  I will use this blog to inform other Boomers about changes in the Florida market as well as keep current lists of specially priced houses for my readers.  I will keep an eye on investment trends also if your intention is to find rental properties for retirement income.  Another section of the blog, will include useful phone numbers plus places to shop, golf, boat or just enjoy a special event on our gorgeous beaches.

I will also be adding some of my favorite Baby Boomer blogs and web sites.  These sites will include lots of information plus a little humor tossed in if you need a lift.  Use the subscription bars to add me to your email so you don’t miss any of the information.  If there is anything you want to know more about, leave a comment here or feel free to email me.  All of my info is below!

I look forward to helping you get relocated to our sunny shores, give me a yell!

Mike Cathell,  ePro Realtor at Florida Future Realty, Inc                    Email:

Cell:   239-770-6250                Real Estate Blog:

Follow me on Facebook:    or Twitter:   FLCoastRealtor

Florida Future Realty Info - Click here

Florida Future Realty Info - Click here

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